Each year, colleges lose up to a third of the students they accept to “summer melt,” and the global pandemic has only made the problem worse in 2020. However, using data analytics and business intelligence programs to make smarter student enrollment choices helped colleges reduce their summer melt by about 1 percent this fall, a new analysis suggests. The report, from AI and business analytics firm Othot, also argues that colleges using these technologies performed three times better than the national average in terms of their fall 2020 enrollment figures.
