How closely should leaders pay attention to the hype? This isn’t the first time that technology pundits have lined up behind the latest best thing. Should gen AI be dismissed as a fad, or should leaders double down on the latest tools as the panacea for their technical troubles? The answer is likely neither. Our research shows that organizations that rely on innovation, data analysis, and process automation stand to benefit the most from gen AI. Within the agricultural, chemical, energy, and materials sectors, many companies are now moving beyond straightforward use cases and taking increasingly innovative approaches to adopting gen AI, and estimates show that an additional $390 billion to $550 billion of value can be created in the years to come.
