Today, we are witnessing digital technology and artificial intelligence impacting the higher education sector, demanding a transformation of the traditional university business model. Accordingly, the need to redefine universities' social role and responsibilities for the medium- to long-term perspective is becoming increasingly urgent. Universities must now move beyond the traditional "teaching and research" model based on the expertise of their faculty and instead build an ecosystem that encompasses universities, industry and society, playing a pivotal role within it. While the traditional roles of fostering knowledge and nurturing future generations remain paramount for universities, the rapid and drastic changes in the world around us demand universities go beyond these traditional boundaries. This means that they need to reflect the rapidly changing technology and society while making social contributions.