Higher education institutions must constantly seek ways to enhance creativity and encourage innovation. To meet these aims, at Monterrey Institute of Technology, we launched a competition called the Innovation Challenge. The Innovation Challenge encourages staff to propose groundbreaking projects that address institutional needs. It uses design thinking methodology, which fosters collaboration and creativity by involving multidisciplinary work teams in all phases of the process and encourages continuous learning due to its iterative process. We gamify the initiative to boost participants’ motivation, turning staff into agents of change.