The next wave of value from AI will flow to those leaders who redesign business models, eliminate friction, and build organizations that learn faster than the competition. The first wave of AI adoption has been all about efficiency gains. But what happens when everyone else, using the same tools, is experiencing the same productivity improvements? Where will competitive advantage come from then? McKinsey research suggests that the companies that outperform with AI will be those that rethink customer experiences, redesign how work gets done, and build operating models that continuously adapt to change.
https://www.mckinsey.com/mgi/our-research/the-real-ai-advantage
