We have read for years that artificial intelligence will make us more efficient and effective. We’re seeing the impact now in gathering big data, identifying and predicting trends, and providing quick answers to the run-of-the-mill questions from students and others. We are seeing chat bots supporting those in emotional distress and making referrals. AI is increasingly used for assessments of student learning. These are all valuable and enhance our efficiency and effectiveness. They save money and raise satisfaction. Yet, it is not until you meet “AI face-to-face” in the form of GPT-3 (Generative Pre-trained Transformer 3) that you realize just how overwhelming the impact will be.