Universities and colleges will need to strengthen trust among young adults to grow enrollments and endowments, argues a new report from Morning Consult, a decision intelligence firm. Trust in colleges is lower among young adults than any other age group. Just over half of Gen Zers reported at least some trust in U.S. universities, compared to almost 65% of baby boomers. A majority of students and employers, 56% and 54% respectively, indicated trust will play an important role in a university’s future reputation.
