With alternative and non-degree credentials becoming ever more appealing to employers, colleges and universities are in the perfect position to corner the market. A new study focusing on employers’ perspectives on micro-credentials reveals that while a strong majority of them believe it boosts a prospective hire’s value, not enough colleges and universities are capitalizing on it. More than 70% of respondents agreed that job applicants with non-degree or alternative credentials have increased the past two years and those hires helped their organization fill an existing skill gap (74%) and improved the quality of their workforce (73%). It’s no wonder, then, that 71% affirmed that their organization is becoming more accepting of non-degree or alternative credentials in lieu of traditional four-year degrees.