“Technology can become the wings that will allow the educational world to fly farther and faster than ever before – if we allow it (Arledge).” ChatGPT has given the field of higher education another opportunity to fly farther and faster. Will we allow it? There's no avoiding the reality that AI is reinventing the workplace and, with it reinventing the work that people do. Universities’ foremost obligation is to serve our students by helping them adapt to this mercurial, bewildering, but an immensely exciting reality. We can do it – but it’s going to take some reinvention.