Campuses cannot simply market their way around the cliff--a comprehensive solution is required. Preparing for the looming higher-ed enrollment cliff is a central topic in higher education meetings, conferences, and webinars. Too often, these meetings revolve around the conventional go-to topics: diversifying revenue streams, exploring non-traditional and graduate programs, improving recruitment strategies, and boosting retention rates. These initiatives matter, but haven’t these always been strategic priorities? The question now is: What new strategies are needed to prepare for the impending cliff?
