As associate vice president of data, analytics, and institutional research at the University of North Texas, Jason Simon believes in the transformational power of data to improve student and institutional outcomes. This November at the 2023 Tech Tactics in Education conference in Orlando, he will outline how analytic maturity can lay the foundation for higher education institutions to thrive in the "new normal" in his session, "Higher Ed Is in Trouble: How Analytics, Data Literacy, and Data Governance Can Help Save It." We caught up with him to find out what holds institutions back from making use of their data, what the road to analytic maturity looks like, how AI will impact how institutions approach analytics, and more.