In recent years, much of the investment in online learning has focused on companies such as Coursera, which offer users affordable college courses and professional development. While these more traditional education platforms have seen huge spikes in users and funding during the pandemic, consumers have also demonstrated a growing appetite for online classes geared toward entertainment and enrichment. MasterClass is adding more content, while Airbnb and Instagram Live have emerged as learning hubs, with influential instructors teaching everything from dance to poetry writing to cocktail making.