If colleges and universities are microcosms of our world, what do they do amid the largest global crisis since World War II ? What does the academic community do in a crisis like a pandemic? How do they serve? What is their value? This reminds us that, in a crisis, producing and disseminating wisdom, pointing to possibilities, is what a university does and does well. This is the essence of ‘service’ and service sometimes takes the form of counting and ranking, but always with the conviction of identifying and conveying wisdom.