In this variable market, employees and employers are finding value in upskilling rather than the traditional route of a four-year degree or a master’s program — and many are turning to microcredential programs that can provide in-demand skills in a short period of time. Non-academic courses, trainings or certifications are the most popular options for adults considering additional education, according to the Strada Education Network — 36 percent of adults plan to enroll in such programs within the next five years. The demand for microcredentials presents a golden opportunity for higher education, but institutions need to catch up with changing skill sets or risk losing out on this growing market segment.