Distinctive excellence is where the quality question is best addressed. Quality is an experience our students perceive from their first inquiry to their last learning engagement. When the entire student lifecycle experience is perceived as high quality, we see enrollment growth, more consistent persistence and increased retention in our programs. In this context, the most important aspect of quality is doing what we have always done in our CE units: recognizing that our students bring valuable experience and perspectives into our programs and classrooms. We best address the quality question by not viewing our students through a deficit lens but through a distinctiveness lens—through their life experiences, perspectives, discipline, focus, prior learning and potential.