To help prospective students navigate the complex landscape of degrees, certificates, micro-credentials and delivery formats, a successful marketing approach must provide individualized outreach in addition to rich content on programs, modalities, employment trends on multiple venues such as social media, webinars, interactive panels, peer discussions and industry presentations. Marketing is transformed into mentoring and coaching for career success. We have implemented this approach through our admissions office, which proactively reaches out to students and guides them through the process.
