But where Congress could garner a very quick win on the regulatory front is to require consumer disclosures when AI-generated content is in use and add labeling or some type of multi-stakeholder certification process to encourage improved transparency and accountability for existing and future use cases. Once again, the European Union is already leading the way on this. In its most recent AI Act, the EU requires that AI-generated content be disclosed to consumers to prevent copyright infringement, illegal content, and other malfeasance related to end-user lack of understanding about these systems.
