AI challenges the future of creative work. Copyright law has a role to play, but the needed policy response must come from elsewhere. According to current guidelines, AI-generated works are not eligible for copyright protection. This has broad implications, especially around how content companies might register their works or disclaim content generated by AI. Transparency measures for how AI is trained have been introduced at the state and federal level, but these might be premature if AI firms succeed in their fair use claims in the courts.