Artificial intelligence, or AI, is being used to shoot off these seemingly personal appeals and deliver pre-written information through chatbots and text personas meant to mimic human banter. It can help a university or college by boosting early deposit rates while cutting down on expensive and time-consuming calls to stretched admissions staffs. AI has long been quietly embedding itself into higher education in ways like these, often to save money — a need that’s been heightened by pandemic-related budget squeezes.
https://undark.org/2021/05/18/how-ai-is-infiltrating-higher-education/