If knowledge is power, then the vast knowledge contained in big data is powerful enough to change the world. But simply harnessing bits and bytes into tidy tables or whizbang algorithms won’t move the needle on progress. Companies, organizations, and researchers must view the data through a social, political, and cultural lens if they want to solve problems.
https://knowledge.wharton.upenn.edu/article/using-data-analytics-source-change/
