There is an appropriate emphasis on relevant knowledge and skill development for degree and certificate students -- that's what gets employees retained and promoted. Professional contacts and networking are often what get them hired. It was Jerod Kintz who wrote, “It’s not who you know that matters -- it’s who knows you that’s important. Personal branding builds up your reputation to the point where you have a presence even in your absence.” We may do an excellent job of educating and training our students, but if they don’t successfully make contacts, their careers may never reach their real potential. Read more for strategies to do just that.
