Doubts about the work readiness of college graduates run rampant in the U.S. Mixed in with rising college costs and growing college alternatives, these work readiness doubts have created a new generation of college shopper among prospective students and parents: the ROI generation. The ROI (return on investment) generation is asking tough questions of colleges and universities about career outcomes and they are prompting many higher ed leaders to create intentional and scalable initiatives to improve career readiness and outcomes for students. Here are nine immediate steps university leaders can take - see link below.