In January, Wharton professor Christian Terwiesch gave his MBA final exam to ChatGPT. It passed with flying colors. Now, he’s at it again with a new experiment to determine whether ChatGPT can come up with product ideas better and faster than his students. It can. And cheaper, too. “I was really blown away by the quality of the results,” Terwiesch, a professor in the operations, information and decisions department, said in an interview with Wharton Business Daily. (Listen to the podcast.) “I had naively believed that creative work would be the last area in which we humans would be superior at solving problems … so we set up this horse race of man versus machine.”
