The principles the competition watchdog has come up with for consideration, as it kicks off another round of stakeholder engagement on AI’s potential impacts on markets, are:
Accountability: “FM developers and deployers are accountable for outputs provided to consumers”
Access: “ongoing ready access to key inputs, without unnecessary restrictions”
Diversity: “sustained diversity of business models, including both open and closed”
Choice: “sufficient choice for businesses so they can decide how to use FMs”
Flexibility: “having the flexibility to switch and/or use multiple FMs according to need”
Fair dealing: “no anti-competitive conduct including anti-competitive self-preferencing, tying or bundling”
Transparency: “consumers and businesses are given information about the risks and limitations of FM-generated content so they can make informed choices”
