A recent survey revealed that 95% of employees in an organisation prefer a gamified work and training experience, as they find aspects of gamification enjoyable. This trend is mirrored by job seekers, where 78% of them stated that gamification could play a significant role in making a company or a particular role more appealing to them during the recruitment process. The impact of gamification goes beyond employees’ personal preference, as it significantly contributes to productivity and on-the-job engagement. In addition to immediate performance benefits, incorporating gamification into learning and development (L&D) programs results in increased engagement among learners, ensuring their commitment to completing the training program.
