Building and maintaining a successful and dynamic continuing and professional education portfolio can be a daunting proposition. It requires, in equal measure, old-world prognostication and new-world data analysis, an understanding of learner audiences past, present and future, and an appreciation for the institution’s mission, goals for equity and access, and the potential for new revenue streams. At the University of Arizona’s office of Continuing and Professional Education (CaPE), we approach this challenge with three key principles in mind: relevancy & demand, institutional alignment and balance.
