Any update on this technology has to carry the caveat that it is changing day by day and that research and development is, in most cases, months ahead of what is available to the general public. We are now in a period of highly competitive one-upmanship in the features, speed, security, and reliability of GenAI products. As the top dozen or so competitors seek to build consumer and corporate markets, we will see usage expand. Currently, business and industry has effectively applied the technology to marketing, accounting, industry research, product development, trend analysis, report writing, and predictive applications. Clearly, GenAI has the potential to be a game-changer in the coming year. In this article, we will examine a number of the key changes, challenges, and opportunities that can be expected by the end of the year.