Innovation is the lifeblood of progress and the driving force behind the advancement of sustainable development goals. In a business context, it’s the ability to conceive, develop, deliver, and scale new products, services, processes, and business models. Innovation can create value, enhance productivity, and foster competitiveness. The potential of innovation fuels hope. But all too often, that hope is dashed by ineffective execution. What does it take to really spur innovation? “Efforts to focus an organization’s culture on innovation must be both systematic and intentional,” say McKinsey’s Matt Banholzer, Andy West, and coauthors. This World Creativity and Innovation Day, check out our insights to learn how top innovators outperform peers, drive innovation with generative AI, and create a culture that accounts for the human side of innovation.
